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    • Beautiful Beginnings

      Beautiful hair begins with the best protection. This complete collection is loaded with gentle, natural ingredients, including Aloe Vera and Coconut Oil, to drench your hair in moisture and prevent damage.

    • Dark and Lovely Care

      Treat your hair and scalp to the best daily care available with the Dark and Lovely collection, specially designed by our African hair experts. Each treatment is formulated to deliver intense moisture, brilliant shine, and smooth control.

    • Anti Breakage

      Get the lush, long hair you dream of with our Anti-Breakage collection, featuring a rich blend of ceramides, the secret to stronger hair, and ultra-moisturizing wheat germ oil. Together they penetrate each strand to reinforce weak spots, increase shine and promote elasticity

    • Color Intensity

      After 10 years of research, the Softsheen-Carson Laboratories has designed a tailor-made solution for African hair: A unique dye that delivers intense color and incredible shine, even on dark hair.

    • Braids n Weaves

      Keep your braids or weaves as fresh and neat as the first day you got them. This complete collection is specially targeted to fight the most common problems of braids and weaves, including dry hair, scalp tightness, irritation and dullness.

    • Moisture Plus

      Trust the leading relaxer kit in Africa to create a genius solution that nourishes your hair while relaxing. Our unique natural ingredients, including Shea Butter and our No-Mistake technology, promise silky, straight hair with optimal shine every time.

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      From Shea Butter To Coconut Oil

      Shea Butter is a rich source of moisture, triglycerides, oleic acid and omega-6 fatty acids. Extracted from the nuts of Shea-Karite Tree, Shea Butter is a powerful emollient that helps to reduce dryness on both hair and scalp.